Badowska, Sylwia, Uniwersytet Gdański Wydział Zarządzania Katedra Marketingu, Poland

• Vol 51, No 2 (2017) - Articles
  Social Inflence and a Process of Acceptance and Use of a Technological Product by the Elderly Consumers
  Abstract  PDF
• Vol 52, No 5 (2018) - Articles
  Assessment of consumer innovativeness - comparative research among consumers 60+ and the Y generation on the example of the smartphone
  Abstract  PDF
• Vol 53, No 1 (2019) - Articles
  The zero waste concept from young consumers’ perspective. Does gender matter?
  Abstract  PDF