Tsai, Ya Ling, Southern Taiwan University of Science and Technology, Taiwan, Province of China
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Vol 6 (2017) - Articles
The Innovation of B2B Brand Story Marketing
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ISSN: 2083-0025
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Keywords
Generation Y
Keywords – B2B customers, omnichannel, value, e-commerce
R&D activity, R&D expenditures, innovation, public subsidies, UE regions
Research
Synergy
academic entrepreneurship, starting a business, students, entrepreneurship determinants
accounting, financial reporting, paradigm, concept of capital maintenance, physical economy
competence potential of Generation Y
consumer behaviour, gender, multichanneling, distribution channel of services
demography of Generation Y
discrimination, unequal treatment, stereotypes, employee
economic impact groups (stakeholders), strategic controlling, strategic evaluation, evaluation indicators of the relationships results, methods of the relationships strategic evaluation
engagement of Generation Y employees
knowledge management, knowledge management process, company, IT sector, Poland
management, competences, managerial competences, competence models, managers’ skills
public administration, ICTs, training, competency-based management, e-government, human resources, longitudinal analysis, Spain
research
society
store price image, price perception, reference price
synergy
values of Generation Y employees
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