Empirical aspects on defining product data for rapid productisation

Nikolaus Kangas Nikolaus Kangas, Hanna Kropsu-Vehkapera, Harri Haapasalo, Kinnunen Kinnunen

Abstract


Purpose – Emerging customer needs are calling for companies to quickly create new solutions in business front-end e.g. in sales situation. However, bypassing predefined product development processes and thus product definition turns to be problematic and leads later problems in product management. The main objective is to study what kind of special issues is related on defining product data when rapidly productising products.
Design/methodology/approach – This is a  qualitative case study including three descriptive company cases. The study is conducted to show special characteristics that occur when rapidly defining products and their product data.
Findings – The results indicate that the practices to carry out rapid productisation (RP) are very company specific. However, three common forms for RP can be recognised. It can be concluded that product data management needs in the productisation process are dependent on product structure and an original customer order point (COP) of the products. This study analyses the link between COP and the type of module added in rapid productisation and how it affects the product data handled.
Practical implications – By focusing the relevant product data companies can hasten rapid productisation and ensure sufficient product management during order-delivery process.
Originality; The concept of rapid productisation itself is quite novel although acute issue in practice. This research gives empirical insight about essential product data aspects when rapidly productising a  new item.

Keywords


product data; product data management; product definition; productisation; rapid productisation; information systems; synergy; research

Full Text:

PDF

References


Anderson, B., Hagen, C., Reifel, J. and Settler, E. (2006), “Complexity: customization’s evil twin”, Straregy & Leadership, Vol. 34, No. 5, pp.19–27.

Andreasen, M.M, Hansen, C.T. and Mortensen, N.H. (1996), “The structuring of product and product programmes”, Proceedings of the 2nd WDK Workshop on Product Structuring, Delft, The Netherlands: pp. 15–43.

Bramham, J., MacCarthy, B. and Guinery, J. (2005), “Managing product variety in quotation processes”, Journal of Manufacturing Technology Management, Vol. 16, No. 4, pp. 411–431.

Buffington, J. (2011), “Comparison of mass customization and generative customization in mass markets”, Industrial Management & Data Systems, Vol. 111, No. 1, pp. 41–62.

Cheng, Z. and Wang, L. (2009), “Responsive consistency restoration in interactive product configuration by content-addressable memory”, Journal of Intelligent Manufacturing, Vol. 20, pp. 463–479.

Chung, W.W., Ko, C.C., Cheung, E.W. and Wong, T.C. (2007), “IT-enhanced order and delivery process of a fast moving consumer goods (FMCG) company: A case study”, Benchmarking: An International Journal, Vol. 14, No. 1, pp. 123–139.

CIMdata (2009) “PLM Definition”, available at http://www.cimdata.com/plm/definition.html (accessed

May 2009).

Crnkovic, I., Asklund, U. and Persson Dahlqvist, A. (2003), Implementing and integrating product data management and software configuration. Boston, Artech House.

Dayton, M. (2006), “Strategic MDM: The Foundation of Enterprise Performance Management”, Cutter IT Journal, Vol. 20, No. 9, pp. 13–17.

Deuten, J.J. and Rip, A. (2000), “Narrative infrastructure in product creation processes”, Organization, Vol. 7, No. 1, pp. 69–93.

Docters, R., Schefers, B., Durman, C., and Gieskes, M. (2006), “Bundles with sharp teeth: effective product combinations”, Journal of Business Strategy, Vol. 27, No. 5, pp. 10–16.

Dreibelbis, A., Hechler, E., Milman, I.M., van Run, P. and Wolfson, D. (2008), Enterprise Master Data Management: An SOA Approach to Managing Core Information. IBM Press.

Fensel, D., Ding, Y., Omalaenko, B., Schulten, E., Botquin, G., Brown, M. and Flett, A. (2001), “Product data integration in B2B E-commerce”, IEEE intelligent systems, July/August, pp. 54–59.

Fließ, S. and Kleinaltenkamp, M. (2004), “Blueprinting the service company: Managing service processes efficiently”, Journal of Business Research, Vol. 57, No. 4, pp. 392–404.

Forza, C. and Salvador, F. (2008), “Application support to product variety management”, International Journal of Production Research, Vol. 46, No. 3, pp. 817–836.

Forza, C. and Salvador, F. (2002a), “Product configuration and inter-firm co-ordination: an innovative solution from a small manufacturing enterprise”, Computers in Industry, Vol. 49, No. 1, pp. 37–46.

Forza, C. and Salvador, F. (2002b), “Managing for variety in the order acquisition and fulfilment process: The contribution of product configuration systems”, International Journal of Production Economics, Vol. 76, No. 1, pp. 87–98.

Henard, D.H. and Slymanski, D.M. (2001), “Why some new products are more successful than others”, Journal of Marketing Research, Vol. 38, pp. 362–371.

Hietala, J., Kontio, J., Jokinen, J. and Pyysiainen, J. (2004), “Challenges of software product companies: results of a national survey in Finland”, In Software Metrics, 2004. Proceedings. 10th International Symposium on (pp. 232–243) IEEE.

Hilletofth, P. (2009), “How to develop a differentiated supply chain strategy”, Industrial Management & Data Systems, Vol. 109, No. 1, pp. 16–33.

Huang, M.Y., Lin, Y.J. and Xu, H. (2004), “A framework for web-based product data management using J2EE”, International Journal of Advanced Manufacturing Technology, Vol. 24, No. 11, pp. 847–852.

Hvam, L., Malis, M., Hansen, B. and Riis, J. (2004),

“Re-engineering of the quotation process: application of knowledge based systems”, Business Process Management Journal, Vol. 10, No. 2, pp. 200–213.

Hvam, L., Mortensen, N.H. and Riis, J. (2008), Product customization. New York, Springer. Hvam, L., Bonev, M., Denkena, B., Schürmeyer, J. and Dengler, B. (2011), “Optimizing the order processing of customized products using product configuration”, Production Engineering, Vol. 5, No.6, pp. 595–604.

Hänninen, K., Kinnunen, T., Haapasalo, H. and Muhos, M. (2013), “Rapid productisation: challenges and preconditions”. Int. J Product Lifecycle Management, Vol. 6, No. 3, pp. 211–227.

Jaakkola, E. (2011), “Unraveling the practices of productization” in professional service firms”, Scandinavian Journal of Management, Vol. 27, No. 2, pp. 221–230.

Janardanan, V.K., Adithan, M. and Radhakrisnan, P. (2008), “Collaborative product structure management for assembly modeling”, Computers in Industry, Vol. 59, No. 8, pp. 820–832.

Jansen, S., Brinkkemper, S., Ballintijn, G. and van Nieuwland, A. (2005), “Integrated development and maintenance of software products to support efficient updating of customer configurations: a case study in mass market ERP software”, In Software Maintenance, 2005. ICSM’05. Proceedings of the 21st IEEE International Conference on (pp. 253–262). IEEE.

Jung-Ug, K. and Yeong-Dae, K. (1996), “Simulated annealing and genetic algorithms for scheduling products with multi-level product structure”, Comput Oper Res, Vol. 23, No. 9, pp. 857–868.

Kratochvi´l, M. and Carson, C. (2005), Growing Modular: Mass customization of complex products, services and software. Berlin, Springer.

Kropsu-Vehkapera, H. (2012), Enhancing understanding of company-wide product data management in ICT companies. (Doctoral dissertation) Available at http://urn.fi/urn:isbn:

(accessed 15 May 2013).

Kropsu-Vehkapera, H. and Haapasalo, H. (2011), “Defining product data views for different stakeholders” Journal of Computer Information Systems, Vol. 52, No. 2, pp. 61–72.

Kropsu-Vehkapera, H., Haapasalo, H., Harkonen, J. and Silvola, R. (2009), “Product data management practices in high-tech companies” Industrial Management & Data Systems, Vol. 109, No. 6, pp. 758–774.

Lee, B.-E. and Suh, S.-H. (2009), “An architecture for ubiquitous product life cycle support system and its extension to machine tools with product data model”, International Journal of Advanced Manufacturing Technology, Vol. 42, pp. 606–620.

Lee, H.J., Ahn, H.J., Kim, J.W. and Park, S.J. (2006), “Capturing and reusing knowledge in engineering

change management: A case of automobile development”, Information Systems Frontiers, Vol. 8, No. 5, pp. 375–394.

Liu, C.T., Chiu, H. and Chu, P.Y. (2006), “Agility index in the supply chain”, International Journal of Production Economics, Vol. 100, No. 2, pp. 285–299.

Liu, D.T. and Xu, X.W. (2001), “A review of web-based product data management systems”. Computers in Industry, Vol. 44, No. 3, pp. 251–262.

Liu, W., Zeng, Y., Maletz, M. and Brisson, D. (2009), “Product lifecycle management: a survey”, Proceedings of the ASME 2009 International Design Engineering Technical Conferencec & Computers and Information in Engineering Conference IDETC/CIE. San Diego, California, USA: pp. 1213–1225.

Loshin, D. (2009), Master Data Management. Burlington, Morgan Kaufmann.

Moustaghfir, K. (2012), “Explicating Knowledge-based Competitive Advantage”, The International Journal of Synergy and Research, Vol. 1, No.1, pp. 23–38.

Nagi, K. (2001), Transactional agents – Towards a robust multi-agent system. Berlin, Springer. Newcomb, P.J., Bras, B. and Rosen, D.W. (1998), “Implications of modularity on product design for the life cycle”, J Mech Des, Trans ASME, Vol. 120, No. 3, p. 483.

Olhager, J. (2003), “Strategic positioning of the order penetration point”, Int J Prod Econ, Vol. 85, No. 3, pp. 319–329.

Ouertani, M.Z., Baïna, S., Gzara, L. and Moreld, G. (2011), “Traceability and management of dispersed product knowledge during design and manufacturing”, Computer-Aided Design, Vol. 43, No. 5, pp. 546–562.

Pine, B.J. (1993), Mass customization: the new frontier in business competition. Boston (Mass.), Harvard Business School Press.

Saaksvuori, A. and Immonen, A. (2008), Product Lifecycle Management. 3rd ed. Berlin, Springer.

Simula, H., Lehtimäki, T. and Salo, J. (2008), “Re-thinking the product – from innovate technology to productized offering”, Proceedings of the 19th international society for professional innovation management conference, Tours, France, June 2008.

Snow, C. (2008), “Embrace the role and value of master data”, Manufacturing Business Technology, Vol. 26, No. 2, pp. 38–40.

Stark, J. (2005), Product lifecycle management: 21st Century Paradigm for Product Realisation. New York, Springer.

Sudarsan, R., Fenves, S.J., Sriram, R.D and Wang, F. (2005),

“A product information modeling framework for product lifecycle management”, Computer-Aided Design, Vol. 37, No. 13, pp. 1399–1411.

Sulaiman, R. (2000), “Change and delay”, Manufacturing Engineer, Vol. 79, No. 3, pp. 122–123.

Suominen, A., Kantola, J. and Tuominen, A. (2009), ”Reviewing and Defining Productization”, 20th Annual Conference of the International Society for Professional Innovation Management (ISPIM 2009).

Svensson, D. and Malmqvist, J. (2002), “Strategies for product structure management in manufacturing firms”, Journal of Computing and Information Science in Engineering, Vol. 2, No. 1, pp. 50–58.

Terzi, S., Bouras, A., Dutta, D., Garetti, M. and Kiritsis, D. (2010), “Product lifecycle management – from its history to its new role”, International Journal of Product Lifecycle Management, Vol. 4, No. 4, pp. 360–389.

Trentin, A., Perin, E. and Forza, C. (2012), “Product configurator impact on product quality”, International Journal of Production Economics, Vol. 135, No. 2, pp. 850–859.

Ulrich, K.T. and Eppinger, S.D. (2008), Product design and development, 4th ed. Boston, McGraw-Hill.

Vroom, R.W. (1996), “A general example model for automotive suppliers of the development process and its related information”, Computers in Industry, Vol. 31, No. 3, pp. 255–280.

Yin, R.K. (2003), Case Study Research. Design and Methods. Thousand Oaks, Calif., Sage Publications.

Zhang, S., Shen, W. and Ghenniwa, H. (2004), “A review of Internet-based product information sharing and visualization”, Computers in Industry, Vol. 54, No. 1, pp. 1–15.




DOI: http://dx.doi.org/10.17951/ijsr.2013.2.1-2.109
Date of publication: 2013-07-14 00:00:00
Date of submission: 2015-07-18 03:46:57


Statistics


Total abstract view - 696
Downloads (from 2020-06-17) - PDF - 0

Indicators



Refbacks

  • There are currently no refbacks.


Copyright (c) 2015 Nikolaus Kangas Nikolaus Kangas, Hanna Kropsu-Vehkapera, Harri Haapasalo, Kinnunen Kinnunen

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.