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Email this article The Innovation of B2B Brand Story Marketing
Abstract
The purpose of this research is to discover the B2B brand story for marketing strategy. The research question is: What is the brand story that can attract the consumers? The methodology analysis is Grey Relational Analysis. Based on the results, one can see that when the brand story is placed on the website, that sellers must be very careful as far as their marketing activities are concerned. The research findings indicate that the web page content, may have an impact on buyers/sellers’ impression.
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DOI: http://dx.doi.org/10.17951/ijsr.2017.0.6.57
Date of publication: 2018-04-25 11:09:17
Date of submission: 2016-04-22 08:36:12
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