The Innovation of B2B Brand Story Marketing

Ya Ling Tsai

Abstract


The purpose of this research is to discover the B2B brand story for marketing strategy. The research question is: What is the brand story that can attract the consumers? The methodology analysis is Grey Relational Analysis. Based on the results, one can see that when the brand story is placed on the website, that sellers must be very careful as far as their marketing activities are concerned. The research findings indicate that the web page content, may have an impact on buyers/sellers’ impression.


Keywords


story marketing, B2B marketing, brand marketing

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References


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DOI: http://dx.doi.org/10.17951/ijsr.2017.0.6.57
Data publikacji: 2018-04-25 11:09:17
Data złożenia artykułu: 2016-04-22 08:36:12

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