The effect of teaching innovation on learning effectiveness among the students of Taiwan and Mainland China universities

Yu-Ting Huang, Tzong-Ru Lee, Yi-Jyu Jiang


This paper presents a teaching innovation that has proved successful in stimulating the in-class participation and learning effectiveness of Asian students. The sample population of the research was the teachers and the students of universities in Taiwan and Mainland China. Convenience sampling was used. Grey Relational Analysis (GRA) was used to explore the feedback of learning course. The research results showed that (1) students in Taiwan and Mainland China both have a good confience in attendance and teamwork projects at the beginning of the course and; (2) Taiwanese students are confient in their own creativity and application ability at the beginning of the course and students from Mainland China have a regular habit of reading relevant marketing books.


teaching innovation, learning effectiveness, grey relational analysis, cross-cultural research

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Data publikacji: 2019-03-02 12:20:05
Data złożenia artykułu: 2018-06-29 05:05:27


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