An intention, an error and communication effectiveness in a mass-media message

Abstract

The article is in the form of a case study which aims to prove that a mass-media message cannot be intentionally effective due to an error contained in it.
This issue is especially significant in view of the fact that in the welter of information and its accelerating flow, broadcasting organisations are paying less and less attention to linguistic
correctness, believing that minor errors and flaws do not significantly affect the understanding of the content. Certainly not, but it is worth noting the fact that if such a text is taken as a certain part  or element of the complex interaction between a broadcaster (sender) and mass audience (receiver), a situation can arise in which an error makes the message ineffective in the intentional sphere, as it impedes the receiver’s interpretation of the sender’s intention.