Consumption Habits Regarding Movies

Ádám Horváth, Balázs Gyenge

Abstract


Purpose – This paper aims to explore the main characteristics of the home cinema as well as to study the various influences on the choices regarding watching movies at home. All the while the paper also seeks the answer to find out what opportunities could be pursued for the sake of leading the consumers back to the legal territory.
Methodology – Apart from the literature review, the study contains a secondary research that was conducted by collecting torrent tracker data from an aggregating website for a five-year period, from which the user base data was separated and highlighted.
Findings – The paper presents an overview of some literature regarding movie consumption and points out the main classical behavior tropes that are also applicable to the case of watching movies as well as some potential alternative method – which could prove to be viable even with users who commonly tend to use illegal downloads to obtain movies – that could switch up the current ones.
Research limitations – The goal is to expose the main theoretical correlations, while the primary research is not part of the paper, thus, further primary research is needed in the future to provide more insight into the thought process behind the choices of movie consumers.
Value –  The paper explores the movie related decision making process as well as it tries to gain an understanding about the main mechanisms behind movie industry related phenomena.
Classification – Conceptual paper.

Keywords


marketing; consumer behavior; culture; research; movie consumption; synergy; society

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DOI: http://dx.doi.org/10.17951/ijsr.2015.4.2.43
Date of publication: 2016-05-25 10:49:53
Date of submission: 2016-05-25 10:28:30


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