Consumption Habits Regarding Movies

Ádám Horváth, Balázs Gyenge

Resumen


Purpose – This paper aims to explore the main characteristics of the home cinema as well as to study the various influences on the choices regarding watching movies at home. All the while the paper also seeks the answer to find out what opportunities could be pursued for the sake of leading the consumers back to the legal territory.
Methodology – Apart from the literature review, the study contains a secondary research that was conducted by collecting torrent tracker data from an aggregating website for a five-year period, from which the user base data was separated and highlighted.
Findings – The paper presents an overview of some literature regarding movie consumption and points out the main classical behavior tropes that are also applicable to the case of watching movies as well as some potential alternative method – which could prove to be viable even with users who commonly tend to use illegal downloads to obtain movies – that could switch up the current ones.
Research limitations – The goal is to expose the main theoretical correlations, while the primary research is not part of the paper, thus, further primary research is needed in the future to provide more insight into the thought process behind the choices of movie consumers.
Value –  The paper explores the movie related decision making process as well as it tries to gain an understanding about the main mechanisms behind movie industry related phenomena.
Classification – Conceptual paper.

Palabras clave


marketing; consumer behavior; culture; research; movie consumption; synergy; society

Texto completo:

PDF (English)

Referencias


Allport, G.W. (1954). The Historical Background of Modern Social Psychology, in: S.T. Fiske, D.T. Gilbert and G. Lindzey (eds.) Handbook of Social Psychology, Vol. 1. John Wiley & Sons, Inc., New Jersey pp. 3–56.

Bearden, W.O. and Etzel, M.J. (1982). Reference Group Influence on Product and Brand Purchase Decisions, Journal of Consumer Research, Vol. 9 No. 2, pp. 183–94. Retrieved November 24, 2014 from https://www2.bc.edu/~woodsiar/nov%202%20reference%20grp.pdf DOI: http://dx.doi.org/10.1086/208911

Bodó, B. and Lakatos, Z. (2009). A filmek online feketepiaca és a moziforgalmazás, Szociológiai Szemle, Vol. 21 No. 2, pp. 111–140. Retrieved December 10, 2014 from http://www.szociologia.hu/dynamic/szocszemle_2011_2_111_140_bodo_lakatos.pdf

Bothun, D and Lieberman, M. (2010). Discovering behaviors and attitudes related to pirating content, PwC Consumer intelligence series. Retrieved June 7, 2015 from https://www.pwc.com/us/en/industry/entertainment-media/assets/piracy-survey-summary-report-0111.pdf

Deák, D. (2008). A világháló Lumière-jei. Filmvilág Vol. 51 No. 1, pp. 44–45.

Grubb, J. (2014). Why Steam matters: Valve’s ambitious plan for the future of the PC. VentureBeat 2014, February. Retrieved August 27, 2015 from http://venturebeat.com/2014/02/24/why-steam-matters

Hanula, Zs. (2014). Miért torrentezik a magyar? Index 2014, March. Retrieved March 8, 2014 form http://index.hu/tech/2014/03/07/miert_torrentezik_a_magyar

He, J. and Chu, W.W. (2010). A Social Network-Based Recommender System (SNRS), Annals of Information Systems Vol. 12, pp. 47–74. Retrieved December 10, 2014 from http://www.cobase.cs.ucla.edu/tech-docs/jmhek/snrs.pdf DOI: http://dx.doi.org/10.1007/978-1-4419-6287-4_4

Hofmeister-Tóth, Á. (2006). Fogyasztói magatartás, Aula Kiadó, Budapest.

Internet World Stats (2014). Internet Stats and Facebook Usage in Europe 2014 Mid-Year Statistics. Retrieved January 6, 2015 from http://www.internetworldstats.com/stats4.htm

Jones, S. (2002). The Internet Goes to College: How students are living in the future with today’s technology, Pew Internet & American Life Project.

Kelly, L. (2007). Guilty Pleasure: Movies to Watch Again and Again. The Washington Post 2007, March. Retrieved September 24, 2014 from http://voices.washingtonpost.com/celebritology/2007/03/ guilty_pleasure_movies_to_watc.html

Lobenwein, D. and Pápai, Zs. (2000). Digitális forradalom, Filmvilág Vol. 43 No. 2.

Netcigany.atw.hu (2014). Aggregated Tracker Data of Hungary in 2014. Retrieved January 11, 2015 from http://netcigany.atw.hu/

Oberholzer-Gee, F. and Strumpf, K. (2009). File-Sharing and Copyright, Harvard Business School 2009, May. Retrieved September 24, 2013 from www.hbs.edu/research/pdf/09-132.pdf

Ozer, J. (2011). What is Streaming? Streaming Media 2011, February. Retrieved September 24, 2014 from http://www.streamingmedia.com/Articles/Editorial/What-Is/What-is-Streaming-74052.aspx

Rácz, A. (2010). Egyetemisták művelődési szokásai. Debreceni Egyetem, Informatikai kar 2010, December. Retrieved September 24, 2014 from http://ganymedes.lib.unideb.hu:8080/dea/bitstream/2437/101003/1/ RA_szakdolgozat_titkositott.pdf

Ságvári, B. (2009). Fanta TrendRiport VI: „Múzsák vonzásában” Kultúra – a médiafogyasztási szokások a fiatalok körében. Retrieved February 10, 2014 from http://campuslet.unideb.hu/dokumentumok/tanulmanyok1/fantatrendriport6_091026062651.pdf

Törőcsik, M. and Szűcs, K. (2002). Az új fogyasztói szegmensek – az e-ember, Marketing és Menedzsment Vol. 36 No. 2, pp. 64–71.

Tufnell N. (2011). Interview: Gabe Newell. The Cambridge Student 2011, November. Retrieved September 10, 2014 from http://www.tcs.cam.ac.uk/interviews/0012301-interview-gabe-newell.html




DOI: http://dx.doi.org/10.17951/ijsr.2015.4.2.43
Date of publication: 2016-05-25 10:49:53
Date of submission: 2016-05-25 10:28:30


Estadísticas


Visibilidad de resúmenes - 1458
Downloads (from 2020-06-17) - PDF (English) - 0

Indicadores



Enlaces refback

  • No hay ningún enlace refback.


Copyright (c) 2016 Ádám Horváth, Balázs Gyenge

Licencia de Creative Commons
Este obra está bajo una licencia de Creative Commons Reconocimiento 4.0 Internacional.