Analyzing popular cultures online – methodology and theory

Łukasz Wojtkowski

Abstract


The field of analysis presented in this article is the rustic/vintage popular culture and its mediated visual representations. The article undertakes issues of difficulties connected with an analysis of popular cultures visual aspects in the new media. The main idea presented in this text is an attempt to separate the analysis of virtual space from quantitative models which disturb the observation of popular cultures and are no longer able to capture the dynamics of mediatized communication.

Keywords


rustic/vintage; communication event; fields of image production; modalities of the image

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References


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Fiske, J. 2010. Zrozumieć kulturę popularną, WUJ, Kraków.

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Rose, G. 2010. Interpretacja materiałów wizualnych. Krytyczna metodologia badań nad kulturą, PWN, Warszawa.




DOI: http://dx.doi.org/10.17951/k.2013.20.2.207
Date of publication: 2013-11-18 00:00:00
Date of submission: 2015-07-18 09:50:54


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