Native advertising – the information is it?

Marcin Karwowski

Abstract


Native advertising is far from clear definition, it is difficult for it to state clearly whether it is a valuable qualitative information. With the analysis of native advertising and sources of them the author will assess the quality of information contained in native advertising.

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Artykuł nie posiada bibliografii załącznikowej. / The article doesn't have bibliography.




DOI: http://dx.doi.org/10.17951/fb.2015.57.115
Date of publication: 2015-08-05 10:45:27
Date of submission: 2015-08-04 12:37:15


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Copyright (c) 2015 Marcin Karwowski

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