The use of the book scheme for the purposes of the digital environment

Abstract

The book, especially printed, for more than five hundred years, works as a communication tool, and, therefore, also as a method of preservation and presentation of information,
knowledge and content. Its actual semiotic scheme verified a centuries-long history, the book
evolved and been subjected to modifications in order to most effectively carry out the function
of medium of information, knowledge, content and data. In the second half of the twentieth
century, in the social communication appeared digital network space. Although the new
medium was built on the basis of binary code, it does not break with the heritage of the book
culture. This article aims to show how the book scheme is presented in the environment of the
Internet and the World Wide Web.