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Keywords
ESD competencies
Generation Y
Research
Synergy
attitude
competence potential of Generation Y
decision-making process
demography of Generation Y
education for sustainable development (ESD)
engagement of Generation Y employees
higher education (HE)
marketing
movie consumption
pedagogical approaches
place marketing
research
society
sustainable development (SD)
synergy
tourism
values of Generation Y employees
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ISSN: 2083-0025