Effet de la mise en évidence et de la dissimulation dans un message multimodal. Analyse de la publicité télévisée « Momester®Nasal » à la lumière de la théorie de l'intégration conceptuelle

Agnieszka Mierzwińska-Hajnos

Résumé


L'article contient uniquement le résumé en anglais.


Mots-clés


multimodalité ; mélange conceptuel ; mode ; mise en évidence ; dissimulation ; publicité télévisuelle

Texte intégral :

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Références


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DOI: http://dx.doi.org/10.17951/lsmll.2023.47.1.135-147
Date of publication: 2023-03-17 10:37:18
Date of submission: 2022-12-03 21:36:29


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Droit d'auteur (c) 2023, Agnieszka Bożena Mierzwińska-Hajnos

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