Badowska, Sylwia, Uniwersytet Gdański Wydział Zarządzania Katedra Marketingu, Polen

• Bd. 51, Nr. 2 (2017) - Artykuły
  Social Inflence and a Process of Acceptance and Use of a Technological Product by the Elderly Consumers
  Abstract  PDF (English)
• Bd. 52, Nr. 5 (2018) - Artykuły
  Assessment of consumer innovativeness - comparative research among consumers 60+ and the Y generation on the example of the smartphone
  Abstract  PDF (English)
• Bd. 53, Nr. 1 (2019) - Artykuły
  The zero waste concept from young consumers’ perspective. Does gender matter?
  Abstract  PDF (English)