Badowska, Sylwia, Uniwersytet Gdański Wydział Zarządzania Katedra Marketingu, Польша

• Том 51, № 2 (2017) - Artykuły
  Social Inflence and a Process of Acceptance and Use of a Technological Product by the Elderly Consumers
  Аннотация  PDF (English)
• Том 52, № 5 (2018) - Artykuły
  Assessment of consumer innovativeness - comparative research among consumers 60+ and the Y generation on the example of the smartphone
  Аннотация  PDF (English)
• Том 53, № 1 (2019) - Artykuły
  The zero waste concept from young consumers’ perspective. Does gender matter?
  Аннотация  PDF (English)