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Social Inflence and a Process of Acceptance and Use of a Technological Product by the Elderly Consumers
Abstract
The aim of this article was to present the results of the original research on social inflence and its impact on the elderly consumers in the acceptance and use of the technological product To verify the objective of the research conducted among the elderly consumers at the turn of 2014–2015, the PAPI technique was employed. The results indicate the elderly people perceive the presence of social inflence in the process of acceptance and use of the smartphone. However, the impact is limited in this population. This suggests that the tested elderly consumers are guided by their own convictions accepting and using technological products and/or other factors moderate this process parallelly
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DOI: http://dx.doi.org/10.17951/h.2017.51.2.29
Date of publication: 2017-08-16 10:52:07
Date of submission: 2017-02-28 18:09:34
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Copyright (c) 2017 Sylwia Badowska
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