The zero waste concept from young consumers’ perspective. Does gender matter?

Sylwia Badowska, Liwia Delińska

Abstract


Theoretical background: Sustainable development is a new widely desirable course in the economy of the 21st  century. Its goals can be met by consumers implementing a zero waste concept understood as a lifestyle that assumes the maximum reduction of household waste production.

Purpose of the article: The paper sheds a light on consumer awareness of the zero waste concept among young people, who face a long consumption life, and identifis the gender role in the process of applying this concept in practice.

Research methods: To achieve the research goal, a survey was carried out among consumers aged 19–24, and the original consumer zero waste sensibility scale was proposed and employed to obtain results.

Main findings: The outcomes suggest that the zero waste concept is more widely known among women, who show a higher level of consumer zero waste sensibility than men.


Keywords


zero waste concept; consumer zero waste sensibility; sustainable consumption; young consumers

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References


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DOI: http://dx.doi.org/10.17951/h.2019.53.1.7-17
Date of publication: 2019-10-14 10:02:00
Date of submission: 2019-02-04 14:32:10


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Copyright (c) 2019 Sylwia Badowska, Liwia Delińska

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