When Words and Images Play Together in a Multimodal Pun: From Creation to Translation

Oleksandr Rebrii, Inna Rebrii, Olha Pieshkova

Abstract


The aim of the article is to discuss the specifics of a multimodal pun functioning in the English source text of popular science discourse and its translation into Ukrainian. Multimodal pun is considered as a combination of two inhomogeneous elements – verbal and visual, – that is a variety of intersemiotic game/play intended for producing a humorous effect. While the leading role in a multimodal pun belongs to its verbal component, the visual one performs either a creative or an amplifying function. As a result of a case study, four strategies of reproducing multimodal pun in interlinguistic translation are outlined.


Keywords


intersemiotic game/play; language game/play; multimodal pun; popular science discourseö translation strategy

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References


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DOI: http://dx.doi.org/10.17951/lsmll.2022.46.2.85-97
Date of publication: 2022-06-30 21:55:52
Date of submission: 2022-05-05 18:25:47


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