Marketing Activity of the International New Ventures. Results of Empirical Studies from Poland

Izabela Kowalik

Abstract


According to the literature, so-called managerial challenges are among the important barriers in the process of SMEs internationalization. Thus, the study is aimed at analyzing the marketing activity of the Polish SME-exporters, based on two quantitative studies of randomly selected Polish companies from the industrial processing sector. The studied topics include: marketing tools applied, new product development policy, competitive advantage factors perceived by the respondents. As the results show, the so-called international new ventures apply elements of entrepreneurial marketing concept on the foreign markets. These include: emphasis on product innovativeness, flexibility towards customer requirements and lack of long-term marketing planning which complies with studies conducted abroad.

Keywords


internationalization; marketing; international new ventures (INV)

Full Text:

PDF

References


Andersson S., International entrepreneurship, born globals and the theory of effectuation, Journal of Small Business and Enterprise Development, Bingley: Emerald Group, 2011, Vol. 18, No. 3.

Becherer R.C., Haynes P.J., Helms M.M., An exploratory investigation of entrepreneurial marketing in SMEs: The influence of the owner/operator, Journal of Business and Entrepreneurship, London: Taylor&Francis, 2008, Vol. 20, No. 2.

Beverland M., Lockshin L.S., Crafting a competitive advantage: Tempering entrepreneurial action with positioning-based values, Qualitative Market Research, Bingley: Emerald Group, 2004, Vol. 7, No. 3.

Gabrielsson M., Branding strategies of born globals, Journal of International Entrepreneurship, New York: Springer Science and New Media, 2005, Vol. 3, No. 3.

Gabrielsson M, Kirpalani V.H.M. eds., Handbook of Research on Born Globals, New York: Edward Elgar Publishing, 2012.

http://dx.doi.org/10.4337/9780857938046

Gilmore A., Entrepreneurial and SME marketing, Journal of Research in Marketing and Entrepreneurship, Bingley: Emerald Group, 2011, Vol. 13, No. 2.

Hacioglu G., Erenc S.S., Sule Erenc M., Celikkand H., The effect of entrepreneurial marketing on firm’s innovative performance in Turkish SMEs, Procedia – Social and Behavioral Sciences, 2012, Vol. 58.

Hallback J., Gabrielsson P., Entrepreneurial marketing strategies during the growth of international new ventures originating in small and open economies, International Business Review, Paris: Elsevier, 2013, Vol. 22.

Knight G.A., Cavusgil S.T., The born global firm: A challenge to traditional internationalization theory, Advances in International Marketing, Bingley: Emerald Group, 1996, Vol. 8.

Knight G.A., Madsen T.K., Servais P., An inquiry into born global firms in Europe and the USA, International Marketing Review, Bingley: Emerald Group, 2004, Vol. 21, No. 6.

Kowalik I., Baranowska-Prokop E., Determinanty powstawania i motywy ekspansji polskich przedsiębiorstw wcześnie umiędzynarodowionych, Gospodarka Narodowa, Warszawa: Szkoła Główna Handlowa, 2013, Vol. 4.

Kundu S.K., Katz J.A., Born-internationals SME: BI-level impacts on resources and intentions, Small Business Economics, New York: Springer Science and Economics, 2003, Vol. 20.

Luostarinen R., Gabrielsson M., Globalization and Marketing Strategies of Born Globals in SMOPECs, Thunderbird International Business Review, New Jersey: Wiley Periodicals, 2006, Vol. 48, No. 6.

Małe i średnie firmy motorem polskiego eksportu, “Bloomberg Businessweek Polska”, 2013/21.

Martin D.M., The entrepreneurial marketing mix, Qualitative Market Research, Bingley: Emerald Group, 2009, Vol.12, No. 4.

McDougall P.P., Oviatt B.M., International Entrepreneurship: the intersection of two research paths, Academy of Management Journal, Briarcliff Manor: Academy of Management, 2000, Vol. 43, No. 5. http://dx.doi.org/10.2307/1556418

Moen Ø., Servais P., Born Global or Gradual Global? Examining the Export Behavior of Small and Medium-Sized Enterprises, Journal of International Marketing, Chicago: American Marketing Association, 2002, Vol. 10, No. 3.

Oviatt B.M., McDougall P.P., Toward a Theory of International New Ventures, Journal of International Business Studies, London: Palgrave Macmillan, 1994, Vol. 25.

Rennie M.W., Global competitiveness: Born global, McKinsey Quarterly, New York: McKinsey & Co, 1993, Vol. 4.

Rialp A., Rialp J., Knight G.A., The phenomenon of early internationalizing firms: what do we know after a decade (1993–2003) of scientific inquiry? International Business Review, Paris: Elsevier, 2005, Vol. 14, No. 2.

Sarasvathy S., Causation and effectuation: Toward a theoretical shift from economic inevitability to entrepreneurial contingency, Academy of Management Review, Briarcliff Manor: Academy of Management, 2001, Vol. 26, No. 2.




DOI: http://dx.doi.org/10.17951/h.2015.49.3.71
Date of publication: 2015-08-12 10:29:40
Date of submission: 2015-08-11 11:42:40


Statistics


Total abstract view - 1137
Downloads (from 2020-06-17) - PDF - 0

Indicators



Refbacks

  • There are currently no refbacks.


Copyright (c) 2015

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.