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Issue Title
 
Vol 51, No 2 (2017) Role of Altruistic Attitudes in Cause-Related Marketing Abstract  PDF
Wojciech Kozłowski, Ewelina Sobotko
 
Vol 51, No 2 (2017) Consumer Behaviour in Music Industry: Generations X and Y Abstract  PDF
Inga Kaszycka
 
Vol 51, No 2 (2017) The Use of Marketing Research in Internal Marketing. The Methods of Measurement of Counterproductive Work Behaviours in an Organization Abstract  PDF
Dawid Szostek
 
Vol 56, No 1 (2022) Scientometric and Bibliometric Analysis in Analytical Marketing Research Abstract  PDF
Ewa Więcek-Janka, Sandra Szewczuk
 
Vol 51, No 2 (2017) New Marketing Concepts in Marketing Strategies on International Markets Abstract  PDF
Wojciech Józef Grzegorczyk
 
Vol 52, No 3 (2018) Willingness to Pay for Socially Responsible Products and Perception of Their Value: Impact of Attitudes and Affinity of the Social Cause Abstract
Wojciech Kozłowski, Ewelina Sobotko, Anna Rutkowska
 
Vol 51, No 2 (2017) Marketing of Logistics Services in Poland and in Germany Abstract  PDF
Joanna Alicja Dyczkowska
 
Vol 51, No 2 (2017) The Concept of Personnel Marketing as a Determinant of Organizational Climate Abstract
Grzegorz Wudarzewski
 
Vol 51, No 2 (2017) The Role of Consumers in Creating Experiences by Organisers of Sports Events Abstract  PDF
Zygmunt Waśkowski
 
Vol 56, No 2 (2022) The Impact of Industrial Revolution 4.0 and the COVID-19 Pandemic on the Corporate Marketing Abstract  PDF
Jan Rymarczyk
 
Vol 51, No 2 (2017) Value Co-Creation in Health Care Networks – International Perspective Abstract  PDF
Justyna Sonia Matysiewicz
 
Vol 51, No 2 (2017) Technologization of Marketing Communication – New Trends Abstract  PDF
Agnieszka Dejnaka
 
Vol 49, No 3 (2015) Marketing Activity of the International New Ventures. Results of Empirical Studies from Poland Abstract  PDF
Izabela Kowalik
 
Vol 49, No 3 (2015) International Marketing under Geopolitical Confrontation Abstract  PDF
Olena Kanishchenko
 
Vol 49, No 3 (2015) The Influence of New Media on the Customer’s Behavior on the Market Abstract  PDF
Agnieszka Chęcińska-Zaucha
 
Vol 51, No 2 (2017) Cultural and Entertainment Activity of Young Generation on the Example of the City of Koszalin Abstract  PDF
Alina Lidia Oczachowska
 
Vol 53, No 1 (2019) Marketing resources in the processes of competing in the era of the virtualisation of socio-economic life Abstract  PDF
Magdalena Sobocińska
 
Vol 49, No 1 (2015) Marketing innovations in the operation of commercial enterprises Abstract
Maria Sławińska
 
Vol 49, No 1 (2015) Logistic processes in the marketing activity of enterprises Abstract
Czesław Skowronek
 
Vol 47, No 3 (2013) Specificity of marketing policy in private banking Abstract
Rafał Płókarz
 
Vol 48, No 1 (2014) Using financial measures to assess the marketing effectiveness Abstract
Ilona Bondos
 
Vol 51, No 2 (2017) Marketing Challenges and Opportunities in Multi-Channel Distribution Abstract  PDF
Robert Lembrych-Furtak
 
Vol 47, No 2 (2013) Analysis of effectiveness of activities for marketing and organisational innovations in manufacturing enterprises Abstract
Arkadiusz Kijek
 
Vol 49, No 1 (2015) The role of marketing management of the university at the aspect of changes in higher education market Abstract
Aneta Celoch
 
Vol 53, No 2 (2019) The increased importance of geolocation in retail trade in Poland – selected aspects of activities Abstract  PDF
Beata Reformat
 
Vol 53, No 1 (2019) Multichannel selling – the key to success in retail Abstract  PDF
Mirosława Pluta-Olearnik, Robert Jadach
 
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