Issue Title
Vol 51, No 2 (2017) Consumer Behaviour in Music Industry: Generations X and Y Abstract  PDF
Inga Kaszycka
Vol 51, No 2 (2017) Role of Altruistic Attitudes in Cause-Related Marketing Abstract  PDF
Wojciech Kozłowski, Ewelina Sobotko
Vol 51, No 2 (2017) The Use of Marketing Research in Internal Marketing. The Methods of Measurement of Counterproductive Work Behaviours in an Organization Abstract  PDF
Dawid Szostek
Vol 56, No 1 (2022) Scientometric and Bibliometric Analysis in Analytical Marketing Research Abstract  PDF
Ewa Więcek-Janka, Sandra Szewczuk
Vol 51, No 2 (2017) New Marketing Concepts in Marketing Strategies on International Markets Abstract  PDF
Wojciech Józef Grzegorczyk
Vol 51, No 2 (2017) Marketing of Logistics Services in Poland and in Germany Abstract  PDF
Joanna Alicja Dyczkowska
Vol 52, No 3 (2018) Willingness to Pay for Socially Responsible Products and Perception of Their Value: Impact of Attitudes and Affinity of the Social Cause Abstract
Wojciech Kozłowski, Ewelina Sobotko, Anna Rutkowska
Vol 56, No 2 (2022) The Impact of Industrial Revolution 4.0 and the COVID-19 Pandemic on the Corporate Marketing Abstract  PDF
Jan Rymarczyk
Vol 51, No 2 (2017) The Role of Consumers in Creating Experiences by Organisers of Sports Events Abstract  PDF
Zygmunt Waśkowski
Vol 51, No 2 (2017) Value Co-Creation in Health Care Networks – International Perspective Abstract  PDF
Justyna Sonia Matysiewicz
Vol 51, No 2 (2017) The Concept of Personnel Marketing as a Determinant of Organizational Climate Abstract
Grzegorz Wudarzewski
Vol 51, No 2 (2017) Cultural and Entertainment Activity of Young Generation on the Example of the City of Koszalin Abstract  PDF
Alina Lidia Oczachowska
Vol 51, No 2 (2017) Technologization of Marketing Communication – New Trends Abstract  PDF
Agnieszka Dejnaka
Vol 49, No 3 (2015) The Influence of New Media on the Customer’s Behavior on the Market Abstract  PDF
Agnieszka Chęcińska-Zaucha
Vol 49, No 3 (2015) Marketing Activity of the International New Ventures. Results of Empirical Studies from Poland Abstract  PDF
Izabela Kowalik
Vol 49, No 3 (2015) International Marketing under Geopolitical Confrontation Abstract  PDF
Olena Kanishchenko
Vol 53, No 1 (2019) Marketing resources in the processes of competing in the era of the virtualisation of socio-economic life Abstract  PDF
Magdalena Sobocińska
Vol 56, No 5 (2022) Impact of Hate Speech on Building the Value of Pro-Social Activities. Perspective of Author and Social Media User Abstract  PDF
Zuzanna Kraus, Sylwia Kuczamer-Kłopotowska, Mariusz Chmielewski
Vol 49, No 1 (2015) Marketing innovations in the operation of commercial enterprises Abstract
Maria Sławińska
Vol 49, No 1 (2015) Logistic processes in the marketing activity of enterprises Abstract
Czesław Skowronek
Vol 47, No 3 (2013) Specificity of marketing policy in private banking Abstract
Rafał Płókarz
Vol 51, No 2 (2017) Marketing Challenges and Opportunities in Multi-Channel Distribution Abstract  PDF
Robert Lembrych-Furtak
Vol 53, No 2 (2019) The increased importance of geolocation in retail trade in Poland – selected aspects of activities Abstract  PDF
Beata Reformat
Vol 53, No 1 (2019) Multichannel selling – the key to success in retail Abstract  PDF
Mirosława Pluta-Olearnik, Robert Jadach
Vol 48, No 1 (2014) Using financial measures to assess the marketing effectiveness Abstract
Ilona Bondos
Vol 49, No 1 (2015) The role of marketing management of the university at the aspect of changes in higher education market Abstract
Aneta Celoch
Vol 47, No 2 (2013) Analysis of effectiveness of activities for marketing and organisational innovations in manufacturing enterprises Abstract
Arkadiusz Kijek
1 - 27 of 27 Items

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