Determinants of the Use of Mobile Operators’ Websites in Poland

Abstract

The aim of this article is to analyze the determinants of use of mobile operator’s websites providing services for mobile device users from the customer’s point of view. This is the last study of the series of research into the mobile sphere, supplementary in relation to previous analyses of the use of mobile devices, mobile applications and websites offering them. The findings presented in the article focus on the websites of operators offering the possibility to manage the access and services which may be run on mobile devices. The paper presents research objectives and questions, description of methodology and study sample as well as a comparative analysis of the obtained results and relevant discussion. The qualitative research was conducted on a selected sample of university students by means of a standardized scoring method used to evaluate selected characteristics of websites.