Traditional Food Products in Poland in the Light of the Current Consumer and International Food Product Innovation Trends

Szczepan Figiel

Abstract


Recently in the EU food markets there have appeared legally recognized products defined as traditional ones. In Poland, the Ministerial list of traditional food products (TFPs) represents a very wide spectrum of items (over 1,600 in October 2016) ranging from generic agricultural products to specific food dishes and meals. In the article an attempt to assess market attractiveness of this type of products in the light of the current consumer and international food product innovation trends was undertaken. Using the Lancaster approach to analyze attributes of the Polish TFPs it was found that they can be treated as a kind of marketing innovations, which are in line with some consumer as well as food product innovations trends. Consequently, this indicates certain marketing opportunities to be possibly taken by local food producers.



Keywords


food markets; traditional products; innovations

Full Text:

PDF

References


Antle J.M., The new economics of agriculture, “American Journal of Agricultural Economics” 1999, 81(5): 993-1010.

Botsman R., Rogers R., What’s Mine Is Yours: The Rise of Collaborative Consumption, Harper Collins, New York 2012.

Figiel, S., Kufel, J., Food product innovation trends and the main consumer trends, “Acta Scientiarum Polonorum, Oeconomica” 2016, 15(3): 5-14.

Mróz, B., Nowe trendy konsumenckie. Implikacje dla strategii biznesowych firm, Paper presented at the XXV Ogólnopolski Zjazd Katedr Marketingu, Handlu i Konsumpcji, Toruń, Poland 2014.

Senauer B., The Food Consumer in the 21st Century New Research Perspectives, Working Paper 01-03, University of Minnesota, The Retail Food Industry Center, USA 2001.

Tirole J., The theory of industrial organization, The MIT Press, Cambridge MA 1988.

Vanhonacker F., Lengard V., Guerrero L., Scalvedi L., Raude J., Zakowska S., Hersleth M., Verbeke W., Europeans and Traditional Foods: Definition and Image from the Consumers’ Perspective, Paper presented at 12th Congress of the European Association of Agricultural Economists – EAAE, Ghent, Belgium 2008.

Vejlgaard H., Anatomy of a trend, McGraw-Hill, NY 2008.

XTC World Innovation Panorama, XTC World Innovation 2015.

Zalega T., Nowe trendy i makrotrendy w zachowaniach konsumenckich gospodarstw domowych w XXI wieku, “Konsumpcja i Rozwój” 2013, 2(5): 3-21.




DOI: http://dx.doi.org/10.17951/h.2017.51.2.77
Date of publication: 2017-08-16 10:52:12
Date of submission: 2017-02-24 17:26:01


Statistics


Total abstract view - 861
Downloads (from 2020-06-17) - PDF - 0

Indicators



Refbacks

  • There are currently no refbacks.


Copyright (c) 2017 Szczepan Figiel

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.