Value Co-Creation in Health Care Networks – International Perspective

Justyna Sonia Matysiewicz

Abstract


Creating value for customers has been recognized as a key concept in marketing, making the value and value creation an important research subject. In the article it is assumed that value for customers means that, after being assisted by the provision of resources or interactive processes, customers are or feel better off than before. Value co-creation is seen as an interactive process, in which the both service provider and customer are involved and considered in an inherently relational context. The main objective of the research was to identify and describe the role and the scope of the co-creation value process. The research included two international health care networks operating in Poland.


Keywords


marketing; value co-creation; value-creating system; health care

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DOI: http://dx.doi.org/10.17951/h.2017.51.2.177
Data publikacji: 2017-08-16 10:52:22
Data złożenia artykułu: 2017-02-25 19:20:04


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