Consumer Behaviour in Music Industry: Generations X and Y

Inga Kaszycka

Abstract


The first half of 2016 was the most successful time in the 21st  century on the Polish music market which value reached the level of almost PLN 110 million. The main aim of this paper is to describe differences in consumer behaviour of representatives of Polish Generations X and Y in music industry. Despite growing market, digitalization of everyday life as well as music industry and large number of researches on online music piracy – there is still lack of research and publications on Polish consumers in music industry. For the purpose of this article, the author decided to use dates that are the most adapted to Polish market – taking the year 1983 as the border for researched Generations.


Keywords


marketing; consumer behaviour; music industry; Generation X; Generation Y; music marketing

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DOI: http://dx.doi.org/10.17951/h.2017.51.2.113
Data publikacji: 2017-08-16 10:52:16
Data złożenia artykułu: 2017-03-12 23:49:27


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