The modern woman as a "kidult". "También esto pasará" by Milena Busquets as the sign of our times

Abstract

This Too Shall Pass (2015), a novel by Milena Busquets, became a worldwide phenomenon in a few months after its publication. In the article I suggest that the reason for its extraordinary popularity is, apart from vigorous marketing, its endorsement of kidultness, a lifestyle adopted by more and more adults in the Western world, characterized by acceptance of infantilism, egocentrism and hedonism (Bernardini, 2014). Employing Bernardini’s sociological perspective, I analyze the novel as an intent to present kidultness as a valid path to well-being, a claim that cannot be sustained against the findings of experimental and analytic psychology.