Badowska, Sylwia, Uniwersytet Gdański Wydział Zarządzania Katedra Marketingu, Poland
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Vol 51, No 2 (2017) - Articles
Social Inflence and a Process of Acceptance and Use of a Technological Product by the Elderly Consumers
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Vol 52, No 5 (2018) - Articles
Assessment of consumer innovativeness - comparative research among consumers 60+ and the Y generation on the example of the smartphone
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Vol 53, No 1 (2019) - Articles
The zero waste concept from young consumers’ perspective. Does gender matter?
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ISSN: 0459-9586