Vol 53, No 2 (2019)

Table of Contents

Articles

Minimalism in consumption
Krzysztof Błoński, Jolanta Witek
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7-15
The CRM system and its role in raising the competitiveness of enterprises
Aleksandra Dewicka, Michał Trziszka, Joanna Ziomek
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17-24
Nomen omen: Recent trends in company names
Joanna Hernik
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25-35
The use of information technology in human resource management in American enterprises
Aneta Karasek
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37-44
Using virtual reality technologies in the real estate sector
Piotr Nieradka
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45-53
The background of regulating non-bank loan institutions in Poland
Estera Pindel, Czesław Bartłomiej Martysz
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55-65
The increased importance of geolocation in retail trade in Poland – selected aspects of activities
Beata Reformat
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67-77
Created customer value by different trade formats of fast-moving consumer goods in Poland and Ukraine
Genowefa Sobczyk, Yevhen Krykavskyy, Nazar Hlynskyy
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79-88
Willingness to pay for consumer food products in scientific research
Ewelina Sobotko
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89-97
Factors affecting car-sharing and participation in the sharing economy
Andrzej Szymkowiak, Elżbieta Żelichowska
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99-108
Supporting the customer journey with digital instruments of marketing communications
Ievgenii Ugolkov, Oleh Karyy
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109-119